02 diciembre 2008

Datos de Mobile Video en Estados Unidos

Me impresiona el nivel de interés sobre vídeos User Generated entre los adolescentes.
clipped from blog.nielsen.com

10 Million+ In U.S. Watch Mobile Video

- 65% of mobile video viewers are under the age of 35 - compared to 35% for total mobile subscribers
- 32% of mobile video viewers are between 25-34 years old
- 18% of mobile video viewers are teens - an avid and engaged mobile video segment
- On average, teens watch 22 mobile video sessions per month and spend 15 minutes per session viewing mobile video
- Over half of teens (54%) report watching video on their cell phones in bed - that’s 1.5x more likely than average viewers
- 64% of teens report watching programs to completion - the highest portion of any age group
- Teens are watching an average of 11.7 channels a month on their cell phones
- Teens are also more interested in seeing more user-generated content in the future than average viewers

more than 100 million US consumers - 42% of mobile subscribers - have video-capable cell phones. An estimated 10.3 million of those mobile consumers are watching TV/video on their cell phones.
 blog it

No hay comentarios: